Sophia Learning: "The Ultimate College Hack" Ad Campaign
Project Description
A motion graphics-focused Ad campaign for Sophia Learning, a web platform offering students low-cost online college credit courses.
Credits
Client: Sophia Learning
Co-lead, animator: Jacki Reed
Software: After Effects
Deliverables: web, programmatic, DOOH, and billboard ads; logo animation
Strategy
The designs were divided among the animation team to maximize efficiency. This approach helped us stay on schedule for the launch while also allowing for individual creativity and exploration. I took further responsibility for the motion identity by creating the logo animation, which gave the ads a cohesive look.
Results
The campaign effectively engaged its target young adult audience, achieving a 20% open rate, 23% clickthrough rate, and 1.5 million impressions. It also won the Silver Davey Award.
